Services
Guidance call
A gentle space to discuss ideas, receive feedback and strategise solutions.
This option is for you if you feel stuck at any stage in building & growing your business or idea.
Receive clarity & direction on how to move forward in the context of your immediate priorities/needs and long term vision.
Will include:
Pre-session questionnaire to focus the call
60 min 1:1 call with Carla
Session notes & recording sent within 48 hours
Investment | $150
Strategy consult
Get clear on the pain points of your business with actionable steps to evolve out of them.
Transform uncertainty + overwhelm into > empowered clarity, with a deep dive strategy session that highlights
your immediate priorities + creates an action plan to execute your vision.
This option is for you are seeking involved assistance to strategise and plan the best path forward.
Will include:
Pre-session questionnaire to focus the consult
90 min 1:1 consultation with Carla
Session notes, action plan & recording delivered within 48 hours
Access to evolving state’s business templates (timelines, cash flow, target product margins, budgets)
5 day window to discuss any follow up questions
Investment | $480
Product Initiation Strategy
This stage is all about clarity before commitment. Together, we explore your product concept from every angle to uncover its potential, validate its market fit and assess financial viability before you invest time and resources.
Through research and strategic analysis, you’ll gain a clear picture of what your product could look like, how it can stand out, and what it will take to bring it to life - confidently and profitably.
This is for you if you have a product idea and want to validate it strategically before diving in. Gain clarity on feasibility, cost and opportunity so you can move forward with confidence.
What’s included:
60-min strategy call to dive deep into your product vision and goals
Market and competitor research to identify opportunities and differentiation
Definition of your product’s key USPs and price/value positioning
Pricing review with target COGS and margin modelling for DTC, B2B + distributors
Initial exploration of packaging and manufacturing options
Estimated investment + project timeline to launch
Comprehensive Product Initiation Strategy Presentation — a slide deck summarising all insights and recommendations
60-min presentation call to review findings and outline the recommended next steps for Development
Investment | $2,500 for 1st SKU, Subsequent product strategies: $2,000 ex GST
Product Development
You have the vision, let me handle the dirty work.
Hands on, start to finish development of your product where I receive your idea and execute it for you into the most efficient & impactful reality.
This option is for you if you have an idea or vision but don’t have the time or expertise to execute it. Includes:
Initiation stage
Confirm product idea aligns with Business Plan
Research market data & competitive landscape
Develop Product & Packaging Brief
Negotiate Briefs with formulators and contract manufacturers
Preliminary compliance assessment
Estimate project timeline, expenses and break even point
Develop Business Case to confirm strategy to proceed/park project
Development stage
Onboard new formulator/manufacturer/supplier (Sign NDA, IP Agreement, Manufacturing Agreement etc)
Evaluate product sample rounds to ensure alignment with brief, target costs, timeline
Manage packaging samples to ensure design and functionality in alignment with brief, target costs, timeline
Set quality specifications
Confirm claims and USPs
Testing stage
Stability, compatibility, preservative efficacy testing
Durability testing
Consumer testing
Production stage
Managing product + packaging production in alignment with launch timeline
Registering product for sale in UK, EU & US markets
Preparing marketing team with everything needed for launch
Launch stage
Watch as your vision comes to life at the hand of an experienced product manager while you focus on what you do best.
Next steps:
Free discovery call to tune into whether this option is the right fit for you
Pre-session questionnaire to set the context of the project
Initial 90 min strategy consult to set the vision, action plan & success metrics for the project
Customisable retainer to ensure our support aligns with your needs + the ultimate success of the project.
Investment | POA
Contact
Interested in working together or have a question? I’d love to hear from you.
Please share some details below and we will be in touch shortly 💌